About Us

We are Zeti, a young start-up based in the UK. We are a FinTech platform that facilitates pay-per-mile financing for zero or ultra-low emissions vehicles only.

Zeti sits at the intersection of fintech, mobility and sustainability, unlocking the potential of technology to revolutionize the financing of transport and support the goals of business and society.

Our patent pending ZERO platform enables pay-as-you-drive financing, whereby users pay a fixed per-mile cost recorded by telematics (think of it as a smart meter for the vehicle). In addition to the environmental benefits of ZERO and ultra-low emission vehicles, our pay-as-you-drive model provides the additional benefits of optimized cash flow and cost transparency to commercial fleet operators and drivers.

Our financing model is proven to deliver risk adjusted returns for financiers at no additional cost to the operators of the vehicles.

Zeti began by enabling flexible finance for mobility fleets. However, we did not want our work towards facilitating sustainability to just stop there. We now supply our pay-as-you-drive financing model to other transport related industries such as logistics and public transport.

If you’re a fleet operator, financier, investor, wish to become a supplier partner or are just interested in the future of mobility then we’d love to hear from you!

Dan SaundersFounder & CEO

Twenty years’ experience in finance, energy and technology (Octopus, Decarbon, Morgan Stanley, IBM). Developed and led Transport as a Service for Octopus Investments. Founder of Decarbon Capital, pay per kWh clean energy finance (pre-cursor to Zeti).

Daniel BassCo-Founder & CTO

Senior technology development and deployment manager from the fund management industry. Lead engineer responsible for technology development planning in major alternate credit financial services projects for M&G Investments. Multiple author and international expert speaker on serverless technology.

Ernie RichardsonCo-Founder & Chairman

Thirty years’ in early stage tech VC. Board Chairman of multiple institutional funds. Formerly Managing Partner of MTI Ventures, board member National Endowment for Science, Technology and the Arts (‘NESTA’) and the British Venture Capital Association (‘BVCA’). Also an active angel investor with a strong interest in the alternative energy and infrastructure sectors.

Pete MalcolmBoard Member & President, Zeti, Inc.

Experienced serial entrepreneur, who has founded, turned around, grown and sold multiple technology companies in the US and Europe, raised over $100M in venture capital and attracted world-class customer bases. A highly successful designer of globally deployed software solutions, with a proven track record in Clean Technology, Cloud Computing, Storage, Data Protection and Healthcare fields. Has held senior executive positions with Fortune 500 and UK public companies.

Paul HemsleyCFO

Interim CFO with extensive listed, private & public technology and service sector expertise in international organisations. Current SAAS Platform, Fundraising, ‘Growth to Profit’ agenda, Monetisation,Business and Operational planning expertise.

Chelsea DowlingHead of Operations

Senior operations manager with 9 years operational experience managing Entech with leading UK energy suppliers. Customer champion with a focus on building data driven teams.

Rebecca SalettaDirector of Strategic Partnerships, US

Five years of experience developing international start-ups in clean transportation and automotive technology. Extensive career in the public sector building out the UK Government's Future of Mobility strategy for the Western US. Based in Los Angeles.

Pav JohalOperations Analyst

Experience within the energy industry as a maintenance analyst at ExxonMobil. Formerly a psycholinguistic research assistant with a focus on improving accessibility to education for deaf students. Recently obtained First Class Honours in MEng Mechanical Engineering.

Dave KennonDirector of Automotive Partnerships

Extensive automotive industry experience encompassing vehicle finance, de-fleet and remarketing as well as dealer operations and the implementation of software solutions to improve business capability.

John FentimanSenior Software Developer

Senior Software Developer with over 15 years experience in finance, technology and operations. A believer in Software Craftsmanship and pragmatic test driven development.

Jennifer CarusSenior Software Developer

Senior software developer with experience in full stack and DevOps processes within financial services. Passionate about bringing value to clients through an end-to-end delivery focus.

Emma BellInvestment Manager

CFA certified, with a background in private debt investments gained at M&G Investments. Specialised experience in alternative investments, quantitative analysis and asset structuring.

Alan MorganAdvisor

Investor in early stage and growth FinTech companies. Chairman and co-founder of MMC Ventures. Chairman of Adfisco, Fintech investor. 28 years in McKinsey (Senior Partner 1991-2006), heading the financial services practises in UK, Europe (including CEE) and then MENA.

Nina TengAdvisor

Former start-up operator and early employee at Grab, where she led the company's regulatory affairs and launched business operations across Southeast Asia. Nina currently researches the future mobility sector as a doctoral candidate at Oxford University's Transport Studies Unit and London Business School. Co-investor of family office CSVE Ventures, a private investment company with early stage investments in Grab, Bolt, Voi and Spotify.

Enrique ColinAdvisor

VP of Data at Ebury with 7 years of experience utilising data to drive financial solutions. Deep academic and practical understanding of risk management. Trader and researcher in the energy and commodity markets.

Lukasz MichalakAdvisor

Experienced investment professional, investing and fundraising across real assets and infrastructure. Led investment into electric vehicles, digital infrastructure and renewable energy for Octopus Investments.

Ed StapletonAdvisor

8 years in digital strategy within tech sector & energy. Experience across customer experience, product management, digital operations & ecommerce. Certified PSM1 Scrum Master. Formerly Accenture Interactive & The Hut Group (UK ecommerce unicorn). Co-Founder of Shandy Shack.

Ivelina DelchevaAdvisor

Senior finance professional with extensive experience of automotive credit, loan management, leasing and structuring. Fintech experience from credit and automotive finance industries including BNP Paribas and Auto1 Group.

Company Information

Zeti Limited
Epworth House, 25 City Road
Company Number: 12602918
VAT Number: 352342815

Zeti, Inc.
2450 Colorado Avenue
Santa Monica
CA 90404

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